Cosmoprof North America opened on Sunday, July 24th at the Mandalay Bay Convention Center in Las Vegas. Here are 13 trends that are being featured at the show, as reported by Daniela Ciocan, marketing director of CPNA.

If you are attending, use this as a checklist when walking the aisles. If you’re not, here’s what you will be missing. These brands were featured at CPNA’s preview event, Beauty Radar, which was held June 11th at the St. James hotel in Manhattan, New York. See the slideshow above for photos from the event. 

1 – Fragrance Personalization

Scent branding agency Air Aroma uses patented diffusion technology to create custom fragrances for luxury brands, which are used to create a more memorable, positive experience for consumers at a specific location. The company creates custom scents, and diffuses them through the air, in retail stores, financial institutions, special events, hotels and more. Take a whiff of the custom fragrance created for the CPNA show, if you are walking the aisles.

2 – Thermal Heat Powered Products

This innovative technology causes a product, such as skincare, to heat. One example is Chaleur’s Self-Heating Facial Mask. Add water to the mineral-lined mask, sit back, and let it warm your skin. It not only feels comforting – the heat allows a product’s ingredients to penetrate the skin more deeply.

3 – The ‘Wow’ Factor: K-Beauty

Surprising features will create a more positive experience for consumers using a product, and these don’t disappoint. Cle Cosmetics has a Melting Lip Powder, which is an innovative powder-to-stain formula that delivers a highly pigmented true matte finish.

SkinRX is showing its multi-tasking moisturizer, Madecera Cream. It is formulated with surprising ingredients –  a naturally fermented ceramide and ancient herbal remedy, madecassoside. The product claims to hydrate, nourish and reduce the appearance of fine lines, and it was clinically tested in Korea.

Back to Iceland’s Cleansing Water is a unique water-free cleanser that includes 83% Iceland Moss Extract to gently remove makeup residue, excess sebum, clogged pores and dead cells. It also contains Cloudberry, witch hazel peppermint, wintergreen, fruit oils, and other naturally derived ingredients to aid in collagen production.

Whamisa Organic’s Sea Kelp Facial Mask is a sheet mask made from 100% sea kelp. It is soaked in a “nutritional serum” of fermented sea kelp and bamboo to nourish the skin. The two-piece mask provides brightening, anti-aging and smoothing benefits.

4 – No Surgery Quick-Fix

Consumers today want instant results, and ContoursRX is delivering. The brand’s ‘Eyes Wide Open’ Lids By Design are medical-grade, precision-cut correcting strips for eyelids. They were developed to provide an instant eyelid lift, for a younger appearance. They are hypoallergenic, latex-free and can be worn all day.

5 – Red Carpet Ready

Dr. Lili Fan Probiotic Skincare All-In-One MIcrodermabrasion Kit claims to make skin “radiate” in two easy steps. Buff away surface imperfections with a microdermabrasion peel that contains three different forms of vitamin C, sea salt-derived crystals, peptides, and enzymes. Follow with an activating gel that contains a trio of AHAs to minimize the appearance of pores and fine lines.

6 – Global Eco-Beauty

Itiba, a Caribbean-based company, makes its Body Polish with all-natural, locally-sourced ingredients. Coconut and avocado oils are blended with sugar, cornmeal and refined shea butter to leave skin exfoliated and smooth. Scents include Mango, Crucian Spice, Kaya Papaya and Carib Lime.

7 – Botanical Scalp Care

Lotus RX Hair Solution shampoo and conditioner claims to effectively treat dandruff with its sulfate-free, gentle pyrithione zinc formulation.

8 – A Healthier Nail Polish

Orly Beauty’s Breathable Treatment +Color uses “advanced oxygen technology,” the brand says, to allow air and hydration to penetrate the nails. The polish also contains Argan Oil, plus vitamins B5 and C.

9 – Hair Vape Infusion

PureCode’s Titanium Infuse Pro hair straightener will heat-seal its serum, which contains Argan oil, directly onto the hair, the brand says. This creates smoother locks and shine, so you can straighten more often.

10 – Next Generation Baked Makeup

Rodial’s Perfecting Highlighter called “Instaglam Compact Deluxe Banana Powder” is a versatile yellow shade that will suit a wide range of skin tones, to create a contoured look. It will correct redness and pink undertones, while neutralizing blue undereye circles. The product delivers a matte finish to the skin, while also performing as a highlighter.

11 – Scent Memory Retention

Linger Lasting Primer by Scentinvent Technologies will create an “invisible shield” that preserves the skin’s moisture – delivering a scent that lingers.

12 – Seaberry for Hair Care

This ingredient is popular lately, especially for skincare – but now for hair care as well. One example is Obliphica Professional’s Seaberry Collection, which includes anti-aging shampoos, conditioners and treatment products that deliver volume and body while promoting scalp health.

13 – Research-Inspired Scents

xSense is introducing a new category of natural scents developed by neuroscientists. The company’s WorkSense scent has been found to improve learning, memory efficiency and accuracy. PlaySense can improve endurance and speed, while RestSense promotes brain relaxation with over 50% stress reduction. The company conducted placebo-controlled studies. The scents are applied using a roll-on package, or they can be diffused.